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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Patti Betts Learned to Sell the Experience Before She Sold the System
Executive · Operator

Patti Betts Learned to Sell the Experience Before She Sold the System

Before healthcare partnerships and enterprise software, Patti Betts spent nearly a decade selling weddings at the San Diego Zoo. The scenery changed. Her working idea did not: people commit when an ambitious system begins to feel personal.

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Legend
Justin Welsh
Founder · Creator · Author

Justin Welsh

Justin Welsh is a writer and solopreneur who turned a 2019 burnout into one of the internet's most-studied one-person businesses. After scaling SaaS sales teams to nine figures, he walked away, moved to the Catskills, and started writing online daily. His business - powered by The Saturday Solopreneur newsletter, the LinkedIn Operating System, and a stack of self-serve digital products - has crossed roughly $10M+ in cumulative revenue at an ~89% margin with zero employees and zero ads.

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