
He built the first revenue recognition software in 2009, sold it to Zuora, then walked away to do it again - properly this time. A story about second acts in an unglamorous corner of accounting.
Lawrence Herman is the Chief Financial Officer and AI Strategy Leader at Cents, the all-in-one operating system for laundromats and dry cleaners. A payments and fintech finance veteran, he has steered the books at Dwolla, Accrete, and Paxful, and logged earlier stretches at Mastercard, American Express, Dataminr, EY, Citi, Morgan Stanley, and Goldman Sachs. Harvard-trained in economics, he is known for calm during industry cycles, a preacher's zeal for financial literacy, and a habit of walking into every meeting with three discussion points and three asks.