rural-health
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The Field Trip That Never Needed a Bus
A small Ohio PR agency found its sharpest idea in a stubborn constraint: people wanted to see modern agriculture, but farms could not simply open the gate. The answer was a live field trip with no bus, no biosecurity breach and, eventually, an audience of more than 1.6 million.
Percipio Health
Percipio Health is a Plano, Texas company that turns an ordinary smartphone into a whole-person health monitor, using AI to read vision- and voice-based biomarkers - vitals, medication adherence, brain health and social determinants - without any dedicated medical devices. Founded by digital-health veterans Eric Rock and David Lucas, the team behind Vivify Health and MEDHOST, the platform helps health plans and providers catch rising-risk and high-risk patients earlier and manage large populations at lower cost. It launched publicly in January 2025 alongside a $20M Series A led by UPMC Enterprises, WAVE Ventures and Labcorp.