running-apparel
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Janji Built a Running Brand on a Promise - Then Had the Nerve to Rewrite It
Two college runners turned $35,000 in competition winnings into colorful performance gear and a million-dollar clean-water promise. Fourteen years later, Janji is testing a harder idea: a mission can change without becoming marketing mush.
Brooks Running
Brooks Running is a Seattle-based company that designs and sells performance running shoes, apparel, and accessories, and does nothing else. A subsidiary of Berkshire Hathaway, it narrowed its focus to running in 2001 and turned a near-bankrupt shoe maker into a category leader, closing 2025 with roughly $1.5 billion in revenue and its ninth straight year of growth. Its core franchises - the Ghost, Glycerin, and Adrenaline GTS - anchor the No. 1 position in U.S. specialty running retail, built on cushioning and support technologies like DNA LOFT, BioMoGo DNA, and GuideRails.