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A Sister's Wedding, a Quit Job, and the App That Won't Go Free
Sharmeen Mitha-Sehgal built Appy Couple after her sister's 500-guest Mumbai wedding turned into a logistics headache. More than a decade later, it still charges couples in a market that mostly gave the software away.
Shreya Murthy
Shreya Murthy is the cofounder and CEO of Partiful, the text-first party invitation app that became Gen Z's default way to gather. Launched in 2020 during pandemic lockdowns, the New York company has grown past millions of users, raised a $20M Series A led by Andreessen Horowitz, won Google's Best App of 2024, and landed Murthy on the 2025 TIME100 Next list. A Princeton politics grad and ex-Palantir operator, she left mission-fatigued tech jobs to build the social layer for offline life, betting that parties are not frivolous but infrastructure for community.