For a century, SOCAN made an impossible market workable by turning millions of songs and uses into licenses and royalty cheques. Its next test is harder: finding the human creator inside a flood of streams, metadata and machine-made music.
The Paris company turned digital distribution into a ladder: self-serve tools at the bottom, local expertise in the middle, and full artist development at the top. Now it is adding publishing, deeper marketing, and a responsible-AI position to the same system.
A song can travel from a phone to a stadium in seconds. ASCAP's hard, mostly invisible job is to notice the trip, price the public performance and send the money home.