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Mark Hoadley is the co-founder and CEO of Hauler Hero, a vertical software company building cloud-native, AI-powered tools for the waste and recycling industry - CRM, dispatch, routing, billing and customer portals for the haulers that pick up the trash. A former ServiceTitan sales leader, he and brother-in-law Ben Sikma launched the company in 2020 after watching how outdated the software running garbage trucks really was. Hauler Hero now serves more than 200 hauling companies and has facilitated roughly 35 million trash pickups, raising a $16M Series A led by Frontier Growth in early 2026.

mark hoadleyhauler herowaste management softwaresaasceoco-founder