Splash is an Australian AI-music company that turns Roblox players into music makers and performers. Founded in Brisbane in 2017 by ex-Twitter alumni, it builds proprietary AI for text-to-singing, generative composition and voice transfer, then wraps that tech inside games and apps where Gen Z and Alpha fans create, remix and perform tracks live. Its flagship Roblox world, Splash: Skate & Music, has surpassed 480 million visits, and the company is led by CEO Tracy Chan, formerly of SoundCloud, Twitch, Spotify and YouTube.
Roblox is an online platform and game-creation system where users build, publish, and play 3D experiences made by other users. Rather than producing its own games, Roblox provides the engine (Roblox Studio), hosting, social layer, and a virtual currency (Robux) that lets a global community of creators turn ideas into playable worlds - and, increasingly, into income. With roughly 132 million daily active users and more than $1 billion paid out to creators in a single year, it has become one of the largest user-generated entertainment platforms in the world.