Miller's Ale House turned a Florida neighborhood tavern into a 112-location chain by making the game only half the attraction. The other half is a broad, value-minded menu designed to keep families, fans and after-work regulars at the same table.
Dave's Hot Chicken turned four friends, a portable fryer and a tiny menu into a billion-dollar franchise. Its real product is not merely spicy chicken - it is a repeatable system for turning spectacle into restaurant traffic.