For half a century, CTA Travel has sold something booking engines struggle to package: judgment before departure, a human voice when plans wobble, and an itinerary built for the person taking it.
Globus began with one borrowed rowboat. Nearly a century later, its three-brand machine turns the least romantic parts of travel - transfers, tickets, timing and luggage - into the product travelers increasingly want: relief.
Fifty years ago a former airline executive tried to sell Americans on a European habit: floating slowly down a river. The bet became a fleet of design-forward ships where the price on the brochure is very close to the price you actually pay.