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Ritam Rana Is Betting the Company on One Impolite Question: Who Still Reads the Manual?
At Knowlify, four University of Florida friends are turning dense documents into animated explainers. CEO Ritam Rana’s route runs from autonomous boats and student coding projects to Y Combinator, a $3 million round, and a stubborn wager on video as the default language of work.
Knowlify
Knowlify is a Y Combinator (S25) startup building a text-to-explainer video engine that turns documents, PDFs, textbooks and plain text into narrated, animated videos in minutes. Founded by four University of Florida classmates, the company offers a self-serve platform for teams plus a managed studio for high-stakes productions, and has generated over 200,000 videos for organizations including Amazon, ByteDance, Flexport, Supabase and Zoho. In October 2025 Knowlify raised $3 million to make video the default medium for explaining complex information.