
The voice from Barbados became familiar around the world. Then Robyn Rihanna Fenty began asking who was still missing from the picture - and built beauty and fashion businesses around the answer.

The Barbadian singer turned a sharp eye for what culture leaves out into music, beauty, fashion and philanthropy - while refusing to release work merely because the calendar says she should.

Shauna Drumright runs Savage X Fenty, the inclusive lingerie brand Rihanna built. A subscription-commerce operator who cut her teeth at Procter & Gamble before spending years scaling TechStyle's JustFab and FabKids, she stepped into the CEO seat to turn a celebrity launch into a durable, data-driven retail machine. Her brief: keep the body-positive swagger that made the brand famous while making the math work across membership, stores, and a sprawling product range.