The consumer app had more than a million users. The better business appeared when employers kept asking for something else: a way to turn everyday appreciation into a system people would actually use.
Most loyalty points live in a cul-de-sac. Vernost wants to turn them into a network - connecting rewards, bookings and checkout for the enterprises that serve millions of customers.
POP is trying to turn India’s most ordinary digital ritual into a shopping habit. Its wager: one reward currency can connect UPI payments, credit and a crowded universe of young brands.