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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

revenue-attribution

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AllCompaniesPeopleStoriesProducts
Company
Anteriad Bought Its Way to the Whole B2B Funnel - Now It Has to Prove the Data Works
Enterprise · Saas · Ai

Anteriad Bought Its Way to the Whole B2B Funnel - Now It Has to Prove the Data Works

A 25-year-old database marketer became a 900-person demand machine by acquiring the missing pieces of the funnel. Its best argument is not the size of its data - it is the controlled test that tells a CMO whether the data made money.

b2b-marketing · intent-dataRead →
Company
Scorpion Wants to Fix the $31 Million Hole Between a Lead and a Sale
Ai · Saas · Enterprise

Scorpion Wants to Fix the $31 Million Hole Between a Lead and a Sale

Local businesses do not need another dashboard full of clicks. Scorpion is betting they will pay for a system that follows the money from search query to answered phone call to booked job - and adjusts the marketing while the schedule is still moving.

local-business-marketing · revenue-attributionRead →
Company
The Agency That Wants Every Franchise Location to Think Like Headquarters
Enterprise · Media · Saas

The Agency That Wants Every Franchise Location to Think Like Headquarters

Ignite Visibility spent a decade selling digital marketing services. Then it bought the software, web shops, franchise specialists, and lead engines needed to make thousands of local campaigns behave like one system.

digital-marketing-agency · franchise-marketingRead →