retail-experience
(2)
Ian Bertrand has spent a career turning stores into stories
After nearly three decades building global brands, the longtime Nike marketer and youth coach has arrived at CCM Hockey with a practical idea: make heritage useful to the next player who steps onto the ice.
Dave Schneider
Dave Schneider is Vice President and Chief Marketing Officer of Red Wing Shoe Company, the family-owned, Minnesota-based maker of iconic American work boots founded in 1905. He leads the company's global marketing practice, spanning brand management, digital and traditional communications, ecommerce, retail experience, brand protection, and corporate communications, reporting directly to the CEO. After years in senior roles at leading agencies including Digitas, Tribal DDB, and BBDO, he brought an agency creative sensibility to an operator's job, championing a marketing model that balances long-term brand equity with performance-driven revenue while putting the skilled-trades workers who wear the boots at the center of the brand's story.