retail-data
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Utopia Global and the Trouble With One Spare Part
A factory can have two names for the same spare part and pay for the confusion twice. Utopia Global built a business around making enterprise data agree with the world it describes.
Syndigo Built a $3.5 Billion Product-Data Machine - Now It Wants to Decide What Shoppers Trust
Syndigo spent years making sure the right ingredient list, drill-bit dimension, and product image reached the right shelf. After combining with 1WorldSync and buying Taggstar, it is reaching for a bigger prize: the layer of commerce that both people and AI agents use to decide what to buy.
Rob McGovern Keeps Teaching Messy Markets to Match
CareerBuilder matched people with work. Jobfox tried to make the match smarter. At PreciseTarget, Rob McGovern is applying the same stubborn idea to retail: better decisions begin when the data understands taste.
Ben Reich Put a Live Price Tag on the Grocery Aisle
A clipboard problem became a trillion-point data business. Ben Reich spent a decade making the grocery shelf legible - then took Datasembly into SPINS.
The Company That Reverse-Engineered America's Closet
Rob McGovern built a database of what 99% of American shoppers actually like to wear. Now fashion brands rent it to stop wasting ad money on people who were never going to buy.
Headset Turned Cannabis Receipts Into a Map - Now the Map Can Place the Order
Cannabis has thousands of products, fragmented rules and no universal product code. Headset built the translation layer - then moved from describing the shelf to helping operators decide what belongs on it.
Amperity
Amperity is a Seattle-based enterprise software company that builds an AI-powered customer data platform. Its patented machine-learning identity resolution engine, Stitch, unifies fragmented customer records from disparate sources - email, phone, address, loyalty and device IDs - into a single, accurate view of each customer. Founded in 2016 by Kabir Shahani and Derek Slager, Amperity helps global consumer brands like Alaska Airlines, DICK'S Sporting Goods, and Wyndham turn messy data into reliable profiles, predictive insights, and activation across marketing, analytics, and AI. The company reached unicorn status in 2021 with a $100M Series D and has since pivoted toward an AI-first, lakehouse-native architecture that runs directly inside Databricks and Snowflake.