CompanyConsumerEcommerce
Paula's Choice Skincare
Paula's Choice is a Seattle-based, research-backed skincare brand founded by consumer advocate Paula Begoun in 1995. Built on the radical idea that beauty should be judged by ingredients rather than marketing, the company sells fragrance-free, cruelty-free, science-driven products direct to consumers around the world. Its cult 2% BHA Liquid Exfoliant and a culture of ingredient transparency turned a self-published 'Cosmetics Cop' into a roughly $300M brand that Unilever acquired in 2021.
1995Founded
SeattleHQ
reported ~$2 billionAcquisition by Unilever
skincarebeautycruelty-freed2cecommerceresearch-backed-skincare
