
Before RentRedi managed billions in rental assets, Ed Barone was talking product strategy with his son between jump shots. A decade later, the finance-trained marketer remains the company’s commercial counterweight - and the keeper of its human scale.
Ryan Barone is the co-founder, CEO, and CTO of RentRedi, a New York-based property management platform he started in 2016 after failing to secure an apartment because gathering application documents was miserable. RentRedi now serves nearly 200,000 landlords and renters, manages tens of billions in assets, and has raised more than $17M across seed and Series A rounds. Barone still writes code, still runs the company, and still argues that landlord software should not feel like a spreadsheet with a login.