relationship-marketing
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Marigold and the art of sending less chaos
A Sunday fundraiser. A campus drowning in email. Marigold’s three remaining platforms tackle the surprisingly human problem behind the send button.
The Marketing Agency That Sometimes Tells Clients to Stop
CIM Marketing Partners built a business by coordinating every marketing channel. Its most revealing result, though, came when research persuaded a client not to market anything at all.
The Email Tool That Learned to Read a Law Firm's Room
Concep found a durable business in the chores behind professional-services marketing: the RSVP that never reaches CRM, the partner who cannot see a click, the contact list already going stale. Then legal-tech consolidator Litera bought the plumbing along with the pipefitters.
Optimove
The Israeli-born CRM marketing company spent a decade teaching brands to talk to customers one at a time. Now it wants to dissolve the marketing org chart entirely.
John Paul
John Paul is a Paris-based premium concierge and customer-loyalty company that operates white-label services for luxury brands and enterprises. Founded in 2007-2008 by David Amsellem, it pairs human concierges with a proprietary CRM platform to manage the relationships brands have with their most valuable clients and employees. After merging with US rival LesConcierges in 2015, it was acquired by AccorHotels in 2016 and now runs as a business accelerator inside the Accor group, serving clients such as Visa, Hyundai, Orange and luxury houses across automotive, finance, fashion and travel.