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David Lau and the Expensive Middle of a Simple Promise
For three decades, David Lau has kept returning to one unfashionable question: what becomes possible when the cost of selling a financial product is taken out of the product itself?
Lucas Babbitt
Lucas Babbitt is the co-founder and CEO of Atomic Insights, a San Diego fintech building a payments, treasury, and reporting platform that automates the back-office grind for registered investment advisors and family offices. He started his career in the cockpit of an F/A-18 as a Top Gun-trained Naval Aviator, picked up degrees from Stanford Law and Stanford's engineering school, then spent years at Goldman Sachs and as a founding-team operator and partner at wealth manager Jordan Park before starting Atomic Insights. In January 2026 the company closed a $10 million seed round.