regional-banking
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Jim Stadler Found a Bank’s Future in Its Oldest Word
After a career selling consumer brands and agency ideas, Jim Stadler entered banking and made an unfashionable word - old - carry trust, humor and a plan for growth.
John Oxford Makes a Regional Bank Part of the Story
A teenage job testing cookies and commercials became a career spent testing what earns attention. At Renasant, John Oxford has turned Southern culture, soccer shirts, practical teaching, and a sharp four-part framework into a patient case for memorable bank marketing.
Kellee McGahey and the Quiet Work of Naming What Comes Next
Before SouthState was a name on branches across the Southeast, it was one possibility among 357. Kellee McGahey has spent her career doing the patient work behind that choice - turning growth, culture and customer experience into language people can trust.
Collyn Gilbert Spent Decades Studying Banks. Then She Stepped Inside One.
After nearly three decades reading regional banks from the outside, Collyn Gilbert crossed the glass and began shaping one from within. Her operating idea is disarmingly simple: listen closely, choose clearly, and make scale feel personal.
Erin Pryor
She holds a college kills record, once planned to play pro volleyball in Europe, and walked into a bank in 2010 knowing nothing about banking. Today she runs marketing and client experience for a $80-billion regional institution.
Christine Landi
The marketing chief turning a Richmond regional bank into the one that listens - and betting a whole campaign on the idea that big banks forgot how.