referential-matching
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Clay Ritchey
Clay Ritchey is the Chief Executive Officer of Verato, a Tysons, Virginia healthcare technology company whose referential identity matching platform helps hospitals, life science firms and government agencies resolve who is who across fragmented records. A Penn State electrical engineer and Harvard MBA, he has spent more than two decades building and scaling healthcare software businesses, including a turn as CEO of Evariant, which merged with Healthgrades in 2020. He took the helm at Verato in 2021 and has become a frequent voice on why patient matching sits at the center of healthcare's digital transformation.
Verato
Verato is a healthcare-focused identity data company that helps organizations answer a deceptively hard question: who is who? Founded in 2012 and based in McLean, Virginia, Verato pioneered Referential Matching - a technique that compares fragmented records against a proprietary reference database spanning the U.S. population with up to 30 years of historical demographic data. Its cloud platform, now sold as Verato MDM Cloud, links and cleans patient and member records across hospitals, health systems, payers, life sciences firms, and government agencies, reducing duplicate records, claims denials, and safety risks while enabling a single 360-degree view of each person.