redbrick
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Tobyn Sowden and the value of what’s already there
A childhood bargain became a habit of looking twice. From software acquisitions to a proposed Victoria hotel, Redbrick’s founder keeps finding new uses for existing foundations.
Shift wants you to rearrange the internet
The Canadian browser company lets you move the bars, separate your accounts, and give each project a room of its own. Its most revealing discovery: people needed permission to move the furniture.
Marco Pimentel Is Building a Bigger Surface Area for Luck
A failed coupon startup opened the door to Redbrick. Now the Victoria operator is applying the same appetite for experiments to climate tech, independent journalism and a more durable kind of growth.
Redbrick Quit Selling Clicks and Built a $100 Million Software Portfolio
The Victoria company escaped a volatile performance-marketing model by turning its operating playbook into a portfolio. Now the interesting product is not any single app - it is the machinery Redbrick uses to make mature software grow again.