Hirect tried to make startup hiring feel less like posting into a void and more like starting a conversation. Its rise also showed how quickly a hiring marketplace can outrun the market it serves.
Hiring teams do not need another pile of résumés, and independent recruiters do not need another cold call. Reflik built the switchboard between them - then learned that software works better when a human concierge keeps the signal clean.
The Boston software company spent 26 years turning staffing’s messy three-way relationship - candidate, job, client - into one system. Its next act is giving that system a set of AI workers.