real-food-vitamins
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GEM
GEM is a Los Angeles-based wellness company that reimagines the daily multivitamin as a whole-food bite rather than a pill or gummy. Founded in 2018 by Sara Cullen, GEM packs 20+ vitamins, minerals, superfoods, prebiotics, probiotics and microalgae into a single real-food chew, sold mainly through a subscription model plus retail and Amazon. Its pitch is 'food is medicine' - transparent, plant-based, and traceable nutrition for people who distrust synthetic supplements.
Sara Cullen
Sara Cullen is the founder and CEO of GEM, a Los Angeles wellness company that reinvented the daily multivitamin as a bite-sized chew made from real, whole-food ingredients. After a personal health slump in her late twenties left her disillusioned with the synthetic-filler vitamin aisle, the Oregon farm kid and Cornell graduate built the product she could not find. She validated it inside a private Facebook group of women before raising venture capital, selling more than 20 million bites, and turning 'food is medicine' into a real business.