He began by helping shoppers pay less across borders. With RateS, Goh Jian Kai (Jake) turned his attention to the work that keeps would-be shopkeepers from making their first sale.
Garrison John is a chief executive associated with RateS, the Indonesia-focused social commerce platform that turns housewives, students, and small-town hustlers into online resellers. The company began life in Singapore in 2017 as the e-commerce payments startup RateX before pivoting into social commerce across Indonesia's tier-2 and tier-3 cities. Listed on LinkedIn with a Harvard education and based in the New York City metropolitan area, John sits at the intersection of Wall Street financing logic and warung-level commerce, where the whole game is shaving inefficiency out of sourcing, supply chain, inventory, and working capital for half a million resellers.