Style Arcade is an Australian-founded software company that builds a buying and planning workspace for fashion brands and retailers. Its platform pulls together sales, stock, orders, imagery and web data into one visual source of truth, then uses analytics and AI-driven recommendations to help merchandising teams plan ranges, forecast demand, optimize size curves and reorder inventory. Founded in 2018 by Michaela Wessels and Tristan Hoy, the company serves thousands of teams globally - including Ralph Lauren, David Jones, Princess Polly and Tibi - and positions itself as a faster, more visual alternative to spreadsheets and generic BI tools.
Michaela Wessels is the CEO and co-founder of Style Arcade, a Sydney-born retail analytics platform that has become the intelligence layer behind fashion brands including The Iconic, Princess Polly, White Fox, Aje, Christopher Esber and Dion Lee. A former merchandise planner at Truworths, Lacoste and The Iconic, she built the product she had wanted while buried under Excel; the company raised an $8M Series A led by Acadian Software in late 2022 and has since expanded to New York and London.