A ruined Saturday suggested a subscription. The stranger clue came later: customers ordering filters for dozens of homes, pointing two college founders toward a much larger problem.

The ArenaCX founder borrowed a supply-chain idea, tested it inside a wireless company, and spun the result into a marketplace where customer-service vendors compete on performance. His larger bet is that procurement can be both more rigorous and more humane.

One long hold call sent a serial entrepreneur into an industry he barely knew. Nine years, two product eras, and one Guidewire deal later, his real product looks less like AI than institutional memory.