
The Quest Diagnostics marketing chief has an unusually useful pairing: genetics for the complexity, history for the story. His work turns millions of quiet customer moments into one coherent brand.
Function Health is an Austin-based membership platform that gives consumers direct access to 100-plus lab tests, optional full-body MRI scans, and AI-generated insights for a flat annual fee. Founded in 2021 and led by CEO Jonathan Swerdlin with physician co-founder Mark Hyman, the company sells a data-first, preventive approach to healthcare aimed at helping members catch problems early and track their biology over time. After a $298M Series B in November 2025 at a $2.5B valuation, Function has become one of the fastest-growing consumer health companies in the US.
Mike Asselta is the chief executive officer of Compassus, one of the largest home-based care companies in the United States, spanning home health, hospice, palliative care and infusion therapy across some 200 locations. Appointed in May 2024, he came from nearly eight years at Fresenius Medical Care North America, where he ran U.S. care delivery and Fresenius Kidney Care - an operation of more than 60,000 employees and 4,000 sites. At Compassus he has bet the company's growth on joint ventures with major health systems like Providence and OhioHealth, arguing that the future of care happens where people actually live: at home.