She helped build thinkPARALLAX around the idea that business could do good. Then Guusje Bendeler asked a more awkward question: what makes the work feel worthwhile to the person doing it?

For nearly three decades at O.C. Tanner, she has treated culture less like a slogan and more like a daily operating system - built from open doors, specific gratitude, and the courage to let people do more than their job descriptions.