property-marketing
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Sally Forster Jones and the business behind the beautiful house
A $70 million sale gets the attention. The team behind Sally Forster Jones Group, now Forster Jones International, shows how much work happens before anyone gets the keys.
Giraffe360 wants one house visit to do seven jobs
A robotic camera gets the attention. The more interesting business is the subscription that turns a property scan into photographs, floor plans, tours and a ready-made marketing kit.
How Sotheby's International Realty Canada Turned the Humble Listing Into a Global Media Campaign
The Canadian brokerage sells homes, but its sharper product is attention: a local agent, a polished media machine and a global referral network packaged into one listing agreement.
BeyondView
BeyondView is a San Francisco proptech company that builds photorealistic, interactive digital twins of commercial real estate. Using computer vision, machine learning and deep learning on a cloud platform, it turns blueprints and photos into virtual spec-suites - so owners, brokers and operators can whitebox vacant space, reposition properties, run remote walkthroughs and manage portfolios without physical staging or on-site scans. Founded by former Wikimedia executive Kul Wadhwa and staffed with veterans of Pixar, Electronic Arts, Marvel and Stanford's HSTAR Lab, BeyondView counts WeWork Japan, Healthpeak, Ventas and other large landlords among its customers.