promotion-management
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Cognira makes the discount do its homework
A grocery promotion looks simple from the aisle. Cognira’s PromoAI tackles the forecasting, funding and human coordination that determine whether it actually pays.
Vistaar and the art of keeping the price you set
A bottle of bourbon can lose its margin long before it reaches the shelf. Vistaar builds the software that follows the money through prices, deals, promotions, and rebates.
The $440 Million Pricing Brain That Came Back to Run the Grocery Aisle
DemandTec spent 25 years teaching retailers what a price change might do. Now, independent again, it wants retailers and suppliers to stop arguing from different spreadsheets - and put every trade dollar on one shared record.
Aisle
Aisle is a New York-based retail marketing platform that turns any marketing channel into a trackable in-store purchase. Brands run cashback and incentive campaigns that reach shoppers over text; consumers snap a photo of their receipt and get paid back via Venmo within minutes. Along the way, Aisle captures the first-party customer data and offline attribution that consumer-goods brands have historically been blind to. Over 600 brands and 450,000+ shoppers use it.