The company spent 12 years mixing software with services. Then it made one sharp bet on marketplace apps, raised $149 million, and turned the missing pieces inside Jira into a profitable portfolio with more than $200 million in annual recurring revenue.
The Columbus software company is betting that IT leaders are tired of paying for complexity. Its answer is a no-code suite that turns tickets, projects, assets, integrations and AI support into one operating layer.

Clarity, Planview and Smartsheet can all give leaders a portfolio view. The useful difference is how each product expects work, money and governance to move through the company.

Planview, Clarity and Smartsheet all promise one view of work. Their product histories reveal three different trade-offs - and a faster way to choose.

Planview sits inside a private-equity portfolio. Broadcom's Clarity sits inside a public company's earnings call. For anyone buying project portfolio software, that difference in ownership is the part of the pitch deck nobody reads out loud.

Microsoft still asks project managers to choose among desktop editions, cloud subscriptions and a service headed for retirement. Smartsheet, Planview and Wrike show why packaging now matters almost as much as the plan itself.