programmatic-dooh
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Screenverse
Screenverse is a New York-based digital out-of-home (DOOH) advertising company that helps mid-tier screen networks - from bar jukeboxes to Walmart health kiosks and luxury elevator panels - tap into programmatic ad demand. Founded in 2020 by DOOH veterans David Weinfeld and Adam Malone, it acts as an outsourced ad-sales and network-management partner, standardizing inventory, running ad operations, and optimizing pricing so media owners can earn revenue from platforms like The Trade Desk and DV360. The company operates one of the most diverse real-world screen networks, surpassing 100,000 digital screens across all 210 U.S. markets, and raised a $10.5M Series A from Volition Capital in April 2024.
Veridooh
Veridooh is an Australian adtech company and the global leader in independent out-of-home (OOH) advertising verification. Its patented SmartCreative technology collects ad-play-level data without relying on media owner systems, letting brands and agencies independently track, measure and verify static, digital and programmatic OOH campaigns across 400+ metrics in a single platform. Founded in Sydney in 2019 by Mo Moubayed and Jeremy Yang, Veridooh works with global brands including Google, Amazon, Unilever and McDonald's, and is the preferred verification partner for major agency groups including IPG Mediabrands, Omnicom and WPP Media in Australia.
Mo Moubayed
Mo Moubayed is the co-founder and co-CEO of Veridooh, a Sydney-born adtech company that built the first independent verification platform for out-of-home advertising. A lawyer turned entrepreneur, he pivoted from launching a screen network to solving the industry's trust gap after agencies kept asking him a single question: how do I know if my ad actually played? He splits his time between London and New York, leading Veridooh's international expansion.
BlueZoo Inc.
BlueZoo Inc. is a Menlo Park-based analytics company that measures real-world foot traffic by passively counting the Wi-Fi probe requests smartphones broadcast - turning phones into an anonymous proxy for people. Its cloud software and Wi-Fi sensors deliver real-time, auditable, privacy-respecting counts of visitors, unique visitors, and dwell time for out-of-home advertising, retail media, hospitality, and smart-city customers. Protected by seven U.S. patents and GDPR-certified by ePrivacy, BlueZoo is positioning itself as an independent measurement 'currency' for the digital-out-of-home advertising industry.