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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

professional-services-marketing

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Company
Cooksey’s Quiet Advantage: Knowing Three Worlds Very Well
Media · Enterprise

Cooksey’s Quiet Advantage: Knowing Three Worlds Very Well

The Irving firm built a durable PR business by declining to know a little about everything. Its real product is context - the civic, financial and real-estate kind that makes complicated messages land.

public-relations · strategic-communicationsRead →
Company
The Marketing Agency That Sometimes Tells Clients to Stop
Media · Enterprise

The Marketing Agency That Sometimes Tells Clients to Stop

CIM Marketing Partners built a business by coordinating every marketing channel. Its most revealing result, though, came when research persuaded a client not to market anything at all.

marketing-agency · legal-marketingRead →
Legend
Tara Berze Makes a Century-Old Firm Sound Like a Verb
Executive · Operator

Tara Berze Makes a Century-Old Firm Sound Like a Verb

After two decades moving between accounting, regulation, and software, BDO Canada's chief marketer has turned one small word inside the firm's name into a practical test for culture, clients, and change.

tara-berze · bdo-canadaRead →