Arcade

Arcade is a San Francisco software company that lets go-to-market teams build interactive product demos in minutes instead of weeks. Using a Chrome extension or desktop app, users record their product, then add pan-and-zoom, hotspots, synthetic voiceovers, and branching paths to create clickable 'arcades' that can be embedded in websites, emails, and social posts. Founded in 2021 by former Atlassian colleagues Caroline Clark and Rich Manalang, the company turns the old 'request a demo' wall into a 'try before you buy' experience, and is used by more than 14,000 companies including Zapier, Red Hat, and New Relic.