Bezel is a Y Combinator (W25) startup that generates studio-quality photos and videos of apparel on photorealistic AI human models. Fashion and e-commerce brands upload a clothing image, pick a preset model, and get shoot-ready stills and video in seconds - replacing shoots that cost thousands of dollars and take days. Founded in 2025 in New York by Kashyap Achar, the company positions itself as an on-demand content engine for brands that need constant creative variety for ad testing.
Hypotenuse AI is an AI-first product experience platform for ecommerce. It uses generative AI and AI agents to enrich product data, write on-brand product descriptions and SEO content, and edit or generate catalog imagery at scale. Founded in 2020 out of Y Combinator by Joshua Wong and Low Lin-Hui, the company started as an AI copywriting tool and grew into a broader system of record for product information used by Fortune 500 retailers and more than 500,000 ecommerce users worldwide.
Dresma is an AI-powered visual content platform that turns smartphones into pop-up product studios. Its flagship app, DoMyShoot, lets ecommerce sellers shoot, edit, and publish marketplace-ready product imagery, video, and A+ content in minutes - not weeks - with a human-in-the-loop QC layer that keeps brands compliant across Amazon, Shopify, Walmart and beyond.

Siddharth Sinha is the Co-founder and CEO of Dresma, an AI-powered visual content platform that helps ecommerce sellers create studio-quality product images and marketing content at scale. A fourth-generation entrepreneur from Bihar, India, with a Cornell BS and INSEAD MBA, he co-founded Dresma in 2019 alongside his wife Nishka and partner Abhishek Kirti. Dresma's flagship product DoMyShoot has processed over 9 million ecommerce photos for 50,000+ online brands - reducing content creation costs by 85% and cutting time-to-market by 90%. The company raised a $3M seed round in 2021 from SVQuad, Inventus Capital Partners, and Thinkuvate.