Every retailer wants the same toothpaste described differently. Salsify built a large enterprise software business by turning that maddening fact into a system - and now it wants to teach shopping agents what every product actually is.
Syndigo spent years making sure the right ingredient list, drill-bit dimension, and product image reached the right shelf. After combining with 1WorldSync and buying Taggstar, it is reaching for a bigger prize: the layer of commerce that both people and AI agents use to decide what to buy.
Most ecommerce firms sell advice or software. Pattern buys the goods, takes responsibility for the digital shelf, and earns more only when the products move.