Every retailer wants the same toothpaste described differently. Salsify built a large enterprise software business by turning that maddening fact into a system - and now it wants to teach shopping agents what every product actually is.
Syndigo spent years making sure the right ingredient list, drill-bit dimension, and product image reached the right shelf. After combining with 1WorldSync and buying Taggstar, it is reaching for a bigger prize: the layer of commerce that both people and AI agents use to decide what to buy.