Retailers spent years teaching product pages to rank for humans. Ocula is betting the next customer may be an algorithm - and rebuilding the catalogue for both.
The Belfast company builds AI agents that rewrite millions of product listings so retailers surface in Google, ChatGPT and Perplexity alike. Backed by Castelnau and Lloyds, it is betting the next shopper won't be human.
Joshua Wong is the co-founder and CEO of Hypotenuse AI, a Y Combinator-backed generative AI platform used by Fortune 500 ecommerce brands to write product descriptions, edit images, and manage product data at scale. A Cambridge computer scientist and former Amazon applied research scientist, he started coding at 11 and turned a side project for friends running online stores into a company serving over 500,000 users worldwide.