Rudy Larsen skipped college, started a lawn-care crew in 2006, and turned it into a Utah family office that now buys, builds, and runs a portfolio of service and tech companies. The pitch is unusual for money managers: they would rather be in the truck than in the boardroom.
Morgan Street Holdings grew from a handshake with McDonald’s into a four-company portfolio touching logistics, loyalty, drinkware and workplace dining. Its pitch to founders is unusually simple: keep building, without an exit date hanging over the calendar.