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OptimizeRx Put Pharma Ads in the Doctor's Office. Then It Paid $95 Million to Follow the Patient Home
The company started with copay coupons inside prescribing software. Now its bigger wager is that pharma marketing works best when the patient on the sofa and the clinician at the screen receive coordinated messages at the moment a treatment decision is forming.
Swoop Built the Patient Target. Then It Bought the Patient Journey.
Swoop spent a decade helping drug marketers find the right audience. Its next act is harder: connecting ads, patient communities and prescription fulfillment without turning health privacy into collateral damage.
The Credit Score Hiding in How You Use Your Phone
Credolab does not read a borrower's credit history. It studies the anonymous choreography of a digital application - then gives lenders a second opinion in less than a second.
Button
Button is the leading mobile commerce enablement platform that uses AI-powered deep-linking technology to intelligently route mobile users to high-converting app destinations. Founded in 2014, Button has driven over $25 billion in cumulative commerce by connecting retailers, publishers, and creators in a performance-driven ecosystem - turning every mobile tap into a measurable, revenue-generating action.