
She went from an engineering degree and $10-an-hour writing jobs to Convert’s C-suite. Her durable advantage is deliberately inefficient: useful work, close relationships, and the patience to let trust compound.

After two decades in media, Marcella Sciorra carried television's oldest lesson into healthcare advertising's newest frontier: reach means little without relevance, and relevance means little without trust.

Rachael Donnelly did not plan on a career in marketing. A nonprofit modernization project, an unpaid ad-tech internship and years spent translating complex products taught her how to make data useful - and how to lead without pretending change will stop.