
His daughter drew Priority’s first logo. He spent thirteen years as its CEO, building a payments business around the ordinary transactions most people barely notice.
Priority Commerce began with two brothers and an idea about payments. Twenty-one years later, Tom Priore is leading an agreed buyout while pursuing a familiar goal: making a business’s money useful sooner.

At Priority Commerce, a career communicator faced the marketer’s least glamorous problem: too many good products and no simple way to describe them. His answer was one engine, one argument and a brand built to carry both.