pricefx
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Lindsay Sanchez Is Making the Price Tag a Boardroom Conversation
After 25 years across analysis, enterprise software, sales, AI and customer engagement, the Pricefx CMO has arrived at a deceptively simple brief: make pricing intelligible, useful and impossible for the boardroom to ignore.
Ronak Sheth
Ronak Sheth is the CEO of Pricefx, the cloud-native pricing software company, where he has pushed a disciplined 'smart growth' playbook and an aggressive bet on AI pricing agents. He arrived in 2021 as President and Chief Revenue Officer and took the top job in 2022. Before Pricefx he co-founded and led Label Insight, a B2B data SaaS company acquired by NielsenIQ. A Northwestern-trained industrial engineer with a Washington University MBA, he is a fixture of the St. Louis startup scene, sitting on boards and mentoring founders through Arch Grants.