price-transparency
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Robert Page
Robert Page is the CEO and founder of Pulse Protocol (formerly MedRepublic), a Los Angeles healthcare marketplace and B2B SaaS platform that helps clinics and facilitators run medical-travel businesses - matching patients to vetted providers, automating coordination, payments and marketing. A global-health operator since 2000, he previously built MedToGo International, co-authored three industry guidebooks, took MedRepublic into TechCrunch Disrupt's top 25 startups of 2016, and graduated from Amplify LA's accelerator. His through-line is unglamorous but stubborn: transparent pricing, quality control, and giving patients real options.
Alison Richards
Alison Richards is the CEO of Surest, a UnitedHealthcare company (formerly Bind) that builds a health plan with no deductibles and upfront prices people can see before they book care. A UnitedHealthcare veteran since 2012, she has turned the company's most contrarian benefits idea - let members shop for care the way they shop for everything else - into its fastest-growing employer plan.
Chris Severn
Chris Severn is the co-founder and CEO of Turquoise Health, a San Diego company building software to make healthcare pricing transparent and to simplify the way hospitals and insurers contract and pay each other. After a decade modeling hospital managed-care contracts and running machine learning for payment integrity, he started Turquoise in 2020 with engineer Adam Geitgey, pivoting into federal price-transparency rules just as they took effect. The company has aggregated price data from thousands of hospitals and, in March 2026, raised a $40 million Series C led by Oak HC/FT to become what Severn calls the operating system for healthcare contracts and payments. He also teaches improv comedy and has testified before Congress on price transparency.
Dilpreet Sahota
Dilpreet Sahota is the co-founder and CEO of Trek Health, a San Mateo-based, AI-powered platform that turns the federal price-transparency data dump into a weapon healthcare providers can use to benchmark and negotiate their payer contracts. Founded in January 2022, Trek Health landed its first paying customer two months later, crossed 100 customers by late 2024, and raised an $11M Series A led by Madrona in 2025. A Stanford and UC Berkeley graduate who cut his teeth at Health IQ and Big Health, Sahota built Trek to attack a quietly brutal problem: identical medical services can be reimbursed at rates that vary 300-500%, and the smaller players almost never know it.