
YesPress is an editorial engine built for the age of answer engines. It gives a company its own always-on newsroom, publishing structured stories under the company's own name so that ChatGPT, Gemini, and Perplexity have an authoritative public record to cite. The pitch is blunt: your next customer starts with an AI assistant, not your homepage, and AI can only recommend what it can understand. YesPress turns launches, wins, and expertise into machine-readable stories, shipped within 24 hours with entity markup, then tracks which engines quote them.
Two companies staring at the same problem from opposite ends of the pipe. Peec AI is an analytics platform that watches how brands show up inside ChatGPT, Perplexity, Gemini and Claude, and scores them on visibility, position and sentiment. YesPress is a content operation that manufactures the citable, structured stories that make brands show up in the first place. One measures. One publishes. Together they describe the emerging discipline that marketers are calling Generative Engine Optimization.