premium-tequila
(2)Legend
Company
Founder · Executive · Operator
Robin Clough Bet a Tequila Could Change Its Reputation
A roadside pour in Mexico turned one MBA student's prejudice into a product brief. Robin Clough then spent four years testing, licensing and learning before Tequila Enemigo ever reached a London bar.
robin-clough · tequila-enemigoRead →
Consumer · Ecommerce
They Started With $35,000 and 89 Recipes. Tequila Enemigo Turned Patience Into Shelf Space.
A mocked business plan, four years of product work and a refusal to sell tequila as a dare built a small luxury brand with unusually sharp positioning. The useful lesson is not the bottle - it is how constraints became the marketing.
tequila · premium-tequilaRead →