precision-marketing
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ENTENTE Network and the Last Mile of Science
The bottleneck in biotechnology is not always discovery. Sometimes it is the sentence that makes an investor, patient, regulator, or reporter understand why the discovery matters. ENTENTE built a consultancy - and a set of intelligence tools - for that last mile.
Ben Texter
From an electric-car startup to Blue State Digital to a decade building Digital Health Strategies, Ben Texter has made a career of turning complicated systems into clearer human journeys.
Digital Health Strategies
Digital Health Strategies is a Washington, DC-based healthcare data and technology company that helps hospitals and health systems grow what it calls their Share of Health. Its AI-powered platform identifies the existing patients, donors, and plan members most likely to benefit from a service, then activates them through personalized communications wired into clinical and operational workflows - closing care gaps, lifting service-line volume, growing membership, and raising philanthropic dollars. Founded in 2014 by John Simpson and Ben Texter, both alumni of Blue State Digital, the firm works with leading systems including Johns Hopkins, Geisinger, Providence, Scripps, and Hackensack Meridian Health.
John Simpson
John Simpson is Co-CEO and Co-Founder of Digital Health Strategies (DHS), a Washington, D.C.-based data and technology company he started in 2014 with Ben Texter after both worked at Blue State Digital, the agency behind Barack Obama's 2008 and 2012 digital campaigns. DHS builds the Share of Health patient loyalty platform, using propensity modeling and precision marketing to help large health systems - including Scripps Health, Providence, Johns Hopkins Medicine, Geisinger and Hackensack Meridian Health - deepen patient relationships, close care gaps and turn grateful patients into donors. A McGill and University of Chicago graduate who spent two decades in media and digital fundraising at Digitas and Deep Focus, Simpson closed a Series A round in December 2023 and has landed DHS on the Inc. 5000.