
From consumer brands to connected software, Annie McBride has spent 25 years translating complicated products into useful stories. At PracticeTek, the assignment is smaller in scale, closer to the front desk, and every bit as operational.

After IBM, construction software, finance tools, and workplace compliance, the Portland executive has arrived at veterinary technology with a familiar brief: turn complicated systems into a story people can trust.

From a five-week Citrix sprint to an AI-era role at Ensora Health, his career is a study in translating complicated technology into a reason to care.
Sebastian Gabor is the co-founder and CEO of Digitail, an AI-native, cloud-based practice management platform for veterinary clinics. A serial entrepreneur from Romania, he previously built the development studio ITGambit to nearly 100 engineers and co-founded the civic-tech non-profit Code4Romania. He started Digitail in 2018 with Ruxandra Pui after a vet handed him his dog's vaccination schedule on an illegible sticky note - a moment that led him to discover most animal hospitals still ran on software from the 1990s. Today Digitail serves more than 10,000 veterinarians and millions of pets, and in November 2025 raised a $23M Series B led by Five Elms Capital.